Why Interactive Displays Work

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Backed by Research: At Tactyl.io, we rely on proven science to shape our solutions. Here’s how research supports the impact of interactive screens across your business sectors:

Improved comprehension and adherence through multimedia.
A study of patients with chronic conditions found that digital, blended education significantly improved understanding and motivation to follow care plans compared to traditional methods (pmc.ncbi.nlm.nih.gov).
Blast from Wilson et al. (2023): Video‑based education improves short-term patient knowledge in ~75% of cases .

Key Takeaway: Visual and interactive patient education leads to better understanding, higher self-management, and fewer repeat explanations.

Boost engagement and message retention.
Digital signage leads to a 47% increase in employee engagement and information retention in studies conducted by the University of Texas (2024) (aiscreen.io).
Visix reports that public employee recognition via digital screens increases motivation by up to 60%, and 50% of employees say visuals boost their productivity (visix.com).

Key Takeaway: Interactive communication fosters a more informed, connected, and 

productive workforce.

Drive sales and customer satisfaction.
Aberdeen Group found digital signage can raise customer satisfaction by 46% and retention by 30% (mvix.com). Nielsen research shows 68% of consumers are more likely to buy products advertised via digital screens .

Key Takeaway: Interactive in-store content attracts attention, encourages purchases, and builds brand loyalty.

Visual communication doubles information recall.
Educational psychology studies report over twice the retention when multimedia is used versus text alone (arxiv.org).
Narrative reviews also confirm that digital and interactive education methods significantly improve health literacy and informed decision-making (mdpi.com).

Key Takeaway: Well-designed interactive displays cut through clutter and help visitors learn and navigate with ease.

Study: Use of video-based education to improve patient understanding and satisfaction
Journal: Patient Education and Counseling (Wilson EA et al., 2017)
Summary: A randomized study showed patients receiving video-based education scored 75% higher in knowledge and reported significantly greater satisfaction than those with verbal instruction alone.
📗 “Video‑based education improved patient knowledge scores by 75%.”
🔗 [Full Text on NCBI](cri.com)

Study: White Paper: Increase Employee Engagement with Digital Signs (Visix, 2021)
Summary: Organizations using digital signage saw measurable gains in transparency, employee recognition, and ongoing training: happier teams, lower turnover, and improved performance.
📗 “Visual communications through digital signage grabs attention and significantly boosts information retention.”
🔗 [Download Whitepaper] (visix.com, aiscreen.io)

Source: Digital Signage Trends and Statistics (2022–2024) – Retail TouchPoints / Digital Signage Today
Findings:

• ~30% sales uplift (avg. 29.5%) from interactive signage
• 52% higher ad recall among shoppers
• 70% of customers say screens influenced their purchase choices

🔗[Report Highlights](posterbooking.com, fugo.ai)
 

Complementary Study: Research by Intel Corporation
📗 “In-store digital signage builds customer engagement by capturing 400% more views … impulse purchases increase by 18–20%.”
🔗 [Intel/POPAI Data](business.fiu.edu)

Theory: Mayer’s Multimedia Learning Principle (Mayer, 2001)
Summary: Learning combining words and visuals doubles retention compared to text-only instruction. Active learning and testing further enhance outcomes.
📗 “People learn best from a combination of words and pictures.”
🔗 [Multimedia Learning Theory](jsu.edu, digitallearninginstitute.com)
Study Example: University of California modules in physics showed multimedia learners had significantly higher exam scores compared to text-based learners (arxiv.org)

Study: The Modality Effect & Picture Superiority
Descendants of Paivio’s Dual-Coding Theory show visual aids create stronger memory retention.
📗 “Pictures are more likely to be remembered than words—dual coding aids memory.”
🔗 [Dual-Coding & Picture Superiority](en.wikipedia.org, en.wikipedia.org)